PURE KERATIN TREATMENT 5% Keratin Formula 5% (300ml) is the best way for straightening natural blond hair.

PURE KERATIN treatment revitalises  and illuminates dry and dully hair by giving them its natural shine. This beauty elixir gives your hair body and softness for a silky result.

How To Do Keratin Treatment At Home?

Equipment required for applying PURE KERATIN:

STEP #1 Wash your hair twice with Purifying Shampoo to remove all cosmetic build-up.

STEP #2 Dry hair 100% with a blow dryer.

STEP #3 Divide your hair into four sections. Squeeze a small amount of the contents of PURE Keratin Treatment (2 to 3 fl oz) into your glove protected hand and apply to each section. Once the Keratin has been applied to all four sections, use a large-tooth comb (1/2" sections) to evenly distribute the product from root to tip.

STEP #4 Distribute the PURE Keratin treatment evenly and cover head with a plastic cap. For fine hair, leave in treatment for 20 minutes. For thicker/curly resistant hair, leave in for 30 minutes. While treatment is still in your hair, continue combing from root to tip every 10 minutes.

STEP #5 Blow dry hair 100%. Once hair is dry, take half-inch sections of hair and flat iron each section 7-10 times. For fine hair, use the flat iron at 300-400 °F. For thicker hair, the temperature should be at 400-450 °F. Style as desired.

STEP #6 After 72 hours wash and moisturize your hair with PURE Keratin daily Shampoo and PURE Keratin daily conditioner regularly to maintain your hair hydrated and extend the results of your Keratin treatment. Weekly - Use PURE Masks once a week to maintain your hair’s natural luster. The mask will ensure your hair retains the precise moisture it needs to keep from frizzing.

PRECAUTIONS FOR USE: Avoid contact with the eyes. In case of contact, rinse thoroughly. After Pure Keratin treatment, the daily shampoo should not contain any sodium chloride.

INGREDIENTS: AQUA GLYCERIN CETEARYL ALCOHOL HYDROLYZED KERATIN BEHENTRIMONIUM CHLORIDE CETRIMONIUM CHLORIDE SODIUM PCA PARFUM CYCLOPENTASILOXANE DIMETHICONE GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE METHANAL METHYCHLOROISOTHIAZOLINONE/METHYLISOTHIAZOLINONE C.I. 16035 C.I. 15985