Product Description
PURE KERATIN PROFESSIONAL TREATMENT – Salon-Quality Hair Straightening for All Hair Types
Revitalize. Repair. Reveal your hair’s natural shine.
The PURE KERATIN Professional Treatment is a salon-grade formula that restores softness, eliminates frizz, and transforms dull, dry hair into a sleek, silky masterpiece. This intensive beauty elixir replenishes your hair’s natural keratin, giving it strength, body, and radiant shine — whether your hair is Asian, European, or color-treated.
Crafted with hydrolyzed keratin, essential oils, and advanced amino acids, this professional treatment rebuilds hair fibers from the inside out, making it smoother, healthier, and stronger after every application.
Why Choose PURE KERATIN Professional Treatment?
- Professional-grade results at home – achieve salon-smooth hair that lasts up to 5 months
- Formaldehyde-free and safe for all hair types
- Restores shine and manageability while reducing frizz and breakage
- Ideal for Asian, European, blonde, and damaged hair
- Enriched with vitamins and nourishing oils for a glossy, soft finish
This treatment is used and trusted by professional stylists worldwide — now available for your home haircare routine.
Keratin Treatment: How to Do It Yourself
Equipment Required
Step 1 – Purify
Wash your hair twice with the PURE KERATIN Purifying Shampoo (included) to remove product buildup and prepare your hair for treatment.
Step 2 – Dry
Blow-dry your hair completely. It must be 100% dry before applying the treatment.
Step 3 – Apply
Divide your hair into four sections. Wearing gloves, apply 2–3 fl. oz. of PURE KERATIN Professional Treatment evenly to each section. Use a wide-tooth comb to distribute the product from root to tip.
Step 4 – Process
Cover your head with a plastic cap (included) and allow the treatment to sit:
- Fine hair: 20 minutes
- Thick or curly hair: 30 minutes
Comb through every 10 minutes for even absorption.
Step 5 – Seal
Blow-dry completely, then flat iron in small sections (½ inch) 7–10 times to seal the keratin deep into the cuticle:
- Fine hair: 300–400°F
- Thicker hair: 400–450°F
Step 6 – Maintain Results
After 72 hours, cleanse and moisturize your hair with PURE KERATIN Argan & Macadamia Daily Shampoo and PURE KERATIN Argan & Macadamia Conditioner. For long-lasting shine, apply the PURE KERATIN Hair Mask weekly to maintain hydration and prevent frizz.
Step 7 – Enjoy the Transformation
Style as desired — your hair will stay smooth, soft, and glossy for up to 5 months.
Precautions for Use
Avoid contact with eyes. In case of contact, rinse thoroughly with water. After the treatment, only use sodium chloride-free shampoos to maintain optimal results.
Key Ingredients
Keratin: Rebuilds and strengthens hair from within.
Behentrimonium Chloride & Cetrimonium Chloride: Smooth and detangle.
Dimethicone & Cyclopentasiloxane: Add shine and protection.
Hydrolyzed Proteins & Amino Acids: Improve elasticity and prevent breakage.
Full Ingredient List:
Aqua, Glycerin, Cetearyl Alcohol, Hydrolyzed Keratin, Behentrimonium Chloride, Cetrimonium Chloride, Sodium PCA, Parfum, Cyclopentasiloxane, Dimethicone, Guar Hydroxypropyltrimonium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, CI 16035, CI 15985.
Recommended Aftercare
- Use PURE KERATIN Shampoo and Conditioner to preserve results.
- Apply PURE KERATIN Hair Mask weekly for moisture and strength.
- Protect from chlorine and seawater by rinsing hair immediately after swimming.
Other Details
Reviews
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It works great and I will continue to use it
The first night my hair seemed a bit heavy but I woke up showered and washed and conditioned my hair as normal. The difference was absolutely amazing. The softness the look is great.