KERATIN TREATMENT FORMULA 0% 33.8 fl oz (1000ml)

MSRP: $99.00
Was: $79.90
Now: $69.99
(You save $29.01 )
(15 reviews) Write a Review
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PURE KERATIN TREATMENT 1000 ml (Formula 0%) is the best way for straightening Asian and European non blond hair.

PURE KERATIN treatment revitalises  and illuminates dry and dully hair by giving them its natural shine. This beauty elixir gives your hair body and softness for a silky result.

How To Do Keratin Treatment At Home?

Equipment required


STEP #1 Wash your hair twice with Purifying Shampoo to remove all cosmetic build-up.

STEP #2 Dry hair 100% with a blow dryer.

STEP #3 Divide your hair into four sections. Squeeze a small amount of the contents of PURE Keratin Treatment (2 to 3 fl oz) into your glove protected hand and apply to each section. Once the Keratin has been applied to all four sections, use a large-tooth comb (1/2" sections) to evenly distribute the product from root to tip.

STEP #4 Distribute the PURE Keratin treatment evenly and cover head with a plastic cap. For fine hair, leave in treatment for 20 minutes. For thicker/curly resistant hair, leave in for 30 minutes. While treatment is still in your hair, continue combing from root to tip every 10 minutes.

STEP #5 Blow dry hair 100%. Once hair is dry, take half-inch sections of hair and flat iron each section 7-10 times. For fine hair, use the flat iron at 300-400 °F. For thicker hair, the temperature should be at 400-450 °F. Style as desired.

STEP #6 After 72 hours wash and moisturize your hair with PURE Keratin daily Shampoo and PURE Keratin daily conditioner regularly to maintain your hair hydrated and extend the results of your Keratin treatment. Weekly - Use PURE Masks once a week to maintain your hair’s natural luster. The mask will ensure your hair retains the precise moisture it needs to keep from frizzing.

PRECAUTIONS FOR USE: Avoid contact with the eyes. In case of contact, rinse thoroughly. After Pure Keratin treatment, the daily shampoo should not contain any sodium chloride.


15 Reviews

  • 5
    It is really worth the price

    Posted by Krislyn I. (USA - San Jose) on 9th Jan 2020

    Amazing product! I always buy Kerastase for my hair and this is my “to the rescue” hair product.
    If you want your hair frizz free, I highly recommend Kerastase. It is really worth the price.
    Amazing product! I always buy Kerastase for my hair and this is my “to the rescue” hair product Kérastase Nutritive Sérum Oléo-Relax Hair Oil Serum Kérastase Resistance Bain Force Architecte Shampoo If you want your hair frizz free, I highly recommend Keratin. It is really worth the price.

  • 5
    Makes my hair so silky! (Keratin + Argan oil)

    Posted by Jennifer S. (Sweden) on 28th Feb 2019

    I have very thin hair and other masks have left it oily. This mask leaves my hair like silk, smooth and shiny.

  • 5
    I notice a big difference!

    Posted by Leslie F. (France) on 3rd Feb 2019

    My hair is super fine and breaks very easily. I can tell it’s working. Solid product.

  • 4
    I love this!

    Posted by Liza R. (Italy) on 4th Jan 2019

    It makes my hair feel so smooth, my mom often orders this product on Pure Keratin in Spain.

  • 5
    product I can't do without!

    Posted by Lizette J. (Canada) on 3rd Jan 2019

    Noticeable difference after just one use! Have used multiple times and frizz is gone any my hair is so soft! Will definitely buy this over and over again!

  • 3
    Feel great

    Posted by Jennifer S. (Australia) on 3rd Jan 2019

    You will see a difference if you use it regularly!! So we need the mask for a deeper lasting conditioner, and the regular for in between.

  • 4
    Good product!

    Posted by CARA L. (USA) on 3rd Jan 2019

    It has a pleasant scent that makes your hair look healthier and smoother.Great!

  • 5
    I will definitely be buying again

    Posted by Karlynn K. (USA) on 2nd Jan 2019

    I am very pleased with the results. The pictures I took were right after I had dried it with a hair drier. I highly recommend and will definitely be buying again!!!!

  • 5
    Try it and you’ll see

    Posted by Tamara L. (Mexico) on 29th Dec 2018

    I wish I had taken before and after photos to show you how this treatment worked on my dry hair. You should try it !!