Product Description
PURE KERATIN TREATMENT 200 ml (Formula 0%) is the best way for straightening natural damaged, European and Asian hair.
PURE KERATIN treatment revitalises and illuminates dry and dully hair by giving them its natural shine. This beauty elixir gives your hair body and softness for a silky result.
How To Do Keratin Treatment At Home?
Equipment required

STEP #1 Wash your hair twice with Purifying Shampoo to remove all cosmetic build-up.
STEP #2 Dry hair 100% with a blow dryer.
STEP #3 Divide your hair into four sections. Squeeze a small amount of the contents of PURE Keratin Treatment (2 to 3 fl oz) into your glove protected hand and apply to each section. Once the Keratin has been applied to all four sections, use a large-tooth comb (1/2" sections) to evenly distribute the product from root to tip.
STEP #4 Distribute the PURE Keratin treatment evenly and cover head with a plastic cap. For fine hair, leave in treatment for 20 minutes. For thicker/curly resistant hair, leave in for 30 minutes. While treatment is still in your hair, continue combing from root to tip every 10 minutes.
STEP #5 Blow dry hair 100%. Once hair is dry, take half-inch sections of hair and flat iron each section 7-10 times. For fine hair, use the flat iron at 300-400 °F. For thicker hair, the temperature should be at 400-450 °F. Style as desired.
STEP #6 After 72 hours wash and moisturize your hair with PURE Keratin daily Shampoo and PURE Keratin daily conditioner regularly to maintain your hair hydrated and extend the results of your Keratin treatment. Weekly - Use PURE Masks once a week to maintain your hair’s natural luster. The mask will ensure your hair retains the precise moisture it needs to keep from frizzing.
PRECAUTIONS FOR USE: Avoid contact with the eyes. In case of contact, rinse thoroughly. After Pure Keratin treatment, the daily shampoo should not contain any sodium chloride.
INGREDIENTS: AQUA GLYCERIN CETEARYL ALCOHOL HYDROLYZED KERATIN BEHENTRIMONIUM CHLORIDE CETRIMONIUM CHLORIDE SODIUM PCA PARFUM CYCLOPENTASILOXANE DIMETHICONE GUAR HYDROXYPROPYLTRIMONIUM METHYCHLOROISOTHIAZOLINONE/METHYLISOTHIAZOLINONE C.I. 16035 C.I. 15985
Reviews
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Really good at-home result
I followed the steps at home and was really pleased with the finish. My hair feels soft, looks shiny, and stays much less frizzy.
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Much easier mornings
My hair used to take forever to smooth in the morning. After this treatment, it dries much straighter and I barely need to touch it up.
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Made a real difference to my frizz
My hair usually gets frizzy very quickly after washing. Since using this treatment, it stays smoother for longer and needs much less heat styling.
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Easier than I expected
I was a little nervous about doing a keratin treatment myself, but the process was straightforward. My hair came out smooth, soft, and much easier to style.
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So much easier to style
My hair feels smoother and the frizz is much easier to manage now. Really happy with how natural it looks.
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Beautiful natural finish
My hair feels soft, glossy, and much more manageable without looking flat. Very happy with the results.
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Easy and effective
The treatment was straightforward to use and left my hair noticeably smoother. I love how much quicker styling is now.
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Salon-quality at home
I was surprised by how smooth and glossy my hair became after just one treatment. It made styling much faster every morning.
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Soft, sleek, and easy to use
The instructions were easy to follow and the results were fantastic. My hair feels healthier, softer, and much less frizzy.












