Product Description
PURE KERATIN TREATMENT (Formula 0.0%) is the best way for straightening Asian, European, Natural blond natural and damaged hair:
PURE KERATIN TREATMENT revitalises and illuminates dry and dully hair by giving them its natural shine. This beauty elixir gives your hair body and softness for a silky result.
How To Do Keratin Treatment At Home?
Equipment required
STEP #1 Wash your hair twice with Purifying Shampoo (Included) to remove all cosmetic build-up.
STEP #2 Dry hair 100% with a blow dryer.
STEP #3 Divide your hair into four sections. Squeeze a small amount of the contents of PURE Keratin Treatment (2 to 3 fl oz) into your glove protected hand and apply to each section. Once the Keratin has been applied to all four sections, use a large-tooth comb (1/2" sections) to evenly distribute the product from root to tip.
STEP #4 Distribute the PURE Keratin treatment evenly and cover head with a plastic cap (Included). For fine hair, leave in treatment for 20 minutes. For thicker/curly resistant hair, leave in for 30 minutes. While treatment is still in your hair, continue combing from root to tip every 10 minutes.
STEP #5 Blow dry hair 100%. Once hair is dry, take half-inch sections of hair and flat iron each section 7-10 times. For fine hair, use the flat iron at 300-400 °F. For thicker hair, the temperature should be at 400-450 °F. Style as desired.
STEP #6 After 72 hours wash and moisturize your hair with PURE Keratin daily Shampoo (NOT Included) and PURE Keratin daily conditioner (Included) regularly to maintain your hair hydrated and extend the results of your Keratin treatment. Weekly - Use PURE Masks once a week to maintain your hair’s natural luster. The mask will ensure your hair retains the precise moisture it needs to keep from frizzing.
PRECAUTIONS FOR USE: Avoid contact with the eyes. In case of contact, rinse thoroughly. After Pure Keratin treatment, the daily shampoo should not contain any sodium chloride.
INGREDIENTS: AQUA GLYCERIN CETEARYL ALCOHOL HYDROLYZED KERATIN BEHENTRIMONIUM CHLORIDE CETRIMONIUM CHLORIDE SODIUM PCA PARFUM CYCLOPENTASILOXANE DIMETHICONE GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE METHANAL METHYCHLOROISOTHIAZOLINONE/METHYLISOTHIAZOLINONE C.I. 16035 C.I. 15985
Other Details
Reviews
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Definitely repurchasing
This keratin set exceeded my expectations! I used it during a weekend self-care day, and my hair has never felt better. It’s straighter, more manageable, and looks healthier overall. I love that it’s formaldehyde-free—it gave me peace of mind and no strong chemical smell. My hair stayed soft and sleek even after multiple washes.
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It’s safe, effective, and actually works
I’ve tried salon keratin treatments before, but they always left my scalp irritated. This formaldehyde-free set was a total game-changer. It was super easy to apply at home, and the results were amazing—my hair is smooth, shiny, and frizz-free for weeks! Best part? No harsh smell or burning sensation.
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My hair feels soft, shiny, and much more manageable, even in the humid Aussie weather
Super easy to use and way cheaper than going to the salon. My hair feels soft, shiny, and much more manageable, even in the humid Aussie weather.
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The frizz is finally gone!
I’ve tried a few at-home keratin kits but this one is on another level. No harsh smell, no scalp irritation and the frizz is finally gone! It’s been four weeks and my hair is still smooth
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Finally a keratin treatment that works
Finally a keratin treatment that works without harsh chemicals! My hair is easier to manage and looks professionally done. Shipping was fast
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This set is a game changer! Super traitement à la kératine!
This set is a game changer. My hair feels like silk and no strong chemical smell. I’ll definitely repurchase. Plus, it arrived right on time 8 days! Super traitement à la kératine!
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I recommend 100%
It's going great, I couldn't even imagine that it would have an effect on me, after the horrible frizz and curl that I have. I'm delighted. It takes a long time to get the product but it's worth it.
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Eternal love
This product has changed my life, I have already applied it three times. I have very thick, wavy hair with a lot of frizz. I saw it online and decided to try it. The application is not difficult but it takes a long time, you must be patient and if someone can help you much better. The time you invest is worth it, because for me, the result is 6 months with straight hair, without frizz and without the need to comb your hair a lot.
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Brilliant! It is good product and easy to use
Magnificent. Easy to use, it doesn't smell as bad as they say and it looks perfect. It lasts about two or three months, it depends on how fast your hair grows, with which, for the price it has, it makes up for more than enough.
It hydrates the hair a lot and does not spoil it. It is the second time I use it and I will do it again as soon as I need it.
