How to Take Care of Your Hair After a Keratin Treatment

Congratulations on your keratin smoothing treatment with Pure Keratin! To enjoy longer‑lasting smoothness, shine and frizz control, it’s essential to embrace the right after‑care routine. Below you’ll find everything you need to know — from the first 72 hours, through product choices and styling, to habits to avoid — plus how salons can use this as an upsell opportunity.

1. The vital first 72 hours

The first few days after your treatment are critical for the keratin formula to properly settle and bond into the hair shaft. One trusted guide says: > “Keep your hair dry: Avoid washing, swimming, or even getting caught in the rain.” :contentReference[oaicite:1]{index=1} And another recommends waiting at least 24‑72 hours before washing or tying up hair. :contentReference[oaicite:2]{index=2}

• Do **not** wash your hair during this period (typically 48–72 h). :contentReference[oaicite:3]{index=3}
• Avoid hair ties, clips, or anything that will leave dents or creases in your hair. :contentReference[oaicite:4]{index=4}
• Avoid heavy styling, sweating, or moisture that might interfere with the keratin bonding. :contentReference[oaicite:5]{index=5}

2. Choosing the right products & wash routine

Sulfate‑free shampoo & conditioner

Using the correct shampoo and conditioner is one of the most important ways to preserve your keratin treatment. Many sources emphasise: “Use a sulphate‑free and sodium‑chloride‑free shampoo and conditioner.” :contentReference[oaicite:6]{index=6} At Pure Keratin we recommend our dedicated “Keratin Safe” shampoo & conditioner, formulated precisely for treated hair.

How often to wash

Washing too frequently can shorten the life of your treatment. One guide suggests limiting washes to **2‑3 times per week** after the initial waiting period. :contentReference[oaicite:7]{index=7} Between washes, you can use a gentle dry shampoo or simply rinse with lukewarm water if needed.

Other product and wash tips

• Use lukewarm—not hot—water to wash your hair. Hot water opens the hair cuticle and may allow keratin to leach out. :contentReference[oaicite:8]{index=8}
• After shampooing, apply a keratin‑safe conditioner or mask to restore moisture. :contentReference[oaicite:9]{index=9}
• Look for labels that say “safe for keratin‑treated hair” or similar phrasing. :contentReference[oaicite:10]{index=10}

3. Styling, drying & protection

Even though your hair is smoother after a keratin treatment, it still needs protection and gentle handling.

• Air‑dry when possible; if using a blow‑dryer, use the lowest effective heat setting. :contentReference[oaicite:11]{index=11}
• If you use flat irons or curling irons, always apply a heat‑protectant spray first. Excessive heat can weaken the keratin bond. :contentReference[oaicite:12]{index=12}
• Use a silk or satin pillowcase (or silk pillow cover) to reduce friction while sleeping. :contentReference[oaicite:13]{index=13}
• Protect your hair from sun exposure, humidity and environmental stress. Humidity in particular can undermine the smoothness. :contentReference[oaicite:14]{index=14}

4. What to avoid if you want your results to last

Maintaining your keratin treatment isn’t just about what **you do**, but also what **you don’t** do. Avoid:

• Shampoos containing sulfates, sodium chloride (salt), strong clarifying agents. These can strip out the keratin layer. :contentReference[oaicite:15]{index=15}
• Swimming in chlorinated or salt water without protection, especially in the early weeks. :contentReference[oaicite:16]{index=16}
• Tight hairstyles, hair accessories or anything that leaves dents, especially in the first days. :contentReference[oaicite:17]{index=17}
• Over‑washing your hair or using very hot water repeatedly. :contentReference[oaicite:18]{index=18}

5. How salons can offer/post‑care upsell opportunities

For salons offering Pure Keratin treatments, the after‑care phase presents excellent retail and service upgrade opportunities:

• Offer a “Keratin Maintenance Kit” at the time of treatment: include the Pure Keratin sulfate‑free shampoo, conditioner, a heat‑protectant spray, and a keratin‑infused mask. Emphasise that this kit helps the client keep their results longer.
• Schedule a 3‑ or 4‑month “top‑up” or check‑in appointment: remind clients that while the treatment is powerful, new hair growth and wear means maintenance helps sustain the smoothness appearance.
• Educate clients during the consultation about how using the wrong shampoo or washing too often can degrade the results — positioning the maintenance products as protecting their investment.
• Provide take‑home mini‑sizes or travel‑sizes of keratin‑safe products so clients can maintain results while travelling or between salon visits.
• Create visible signage or brochures in the salon explaining the “Do’s & Don’ts After Keratin Treatment” — this builds trust and encourages clients to follow your product recommendations rather than generic store‑brands.

6. Summary: Key take‑aways for your after‑care routine

To maximise your keratin treatment results and keep your hair looking smooth, shiny and healthy longer:

• Wait the recommended period (typically 48‑72 h) before washing or tying hair.
• Use only sulfate‑free, salt‑free (sodium chloride‑free) shampoo and conditioners — ideally Pure Keratin branded products designed for treated hair.
• Wash your hair around 2‑3 times per week (unless otherwise directed by your stylist).
• Use heat protectant when styling; minimise high heat and harsh tools; sleep on silk or satin pillowcase.
• Avoid tight hairstyles, salt or chlorinated water, incompatible shampoos, over‑washing or very hot water.
• For salons: recommend a care kit + schedule follow‑ups + educate clients for better retention and retail upsells.

By following these guidelines and trusting the high‑quality aftercare products from Pure Keratin, you’ll ensure that your smooth, frizz‑free hair stays vibrant and healthy — not just for a few weeks, but for months.

Discover our full range of 200+ hair care products and learn more about our 30+ years of experience in keratin hair treatments at Pure Keratin.