Product Description
PURIFYING SHAMPOO 10.14 fl oz (300 ml) for Keratin Pre-treatment.
PRE-TREATMENT PURIFYING SHAMPOO is the best way to clean deeply your hair and scalp. It will purify your hair and remove residual product.
PURE KERATIN treatment revitalises and illuminates dry and dully hair by giving them its natural shine. This beauty elixir gives your hair body and softness for a silky result.
INSTRUCTIONS OF USE:
Equipment required

STEP #1 Wash your hair two times with Purifying Shampoo (Included) to remove all cosmetic build-up.
STEP #2 Dry hair 100% with a blow dryer.
STEP #3 Divide your hair into four sections. Squeeze a small amount of the contents of PURE Keratin Treatment (2 to 3 fl oz) (not included) into your glove protected hand and apply to each section. Once the Keratin has been applied to all four sections, use a large-tooth comb (1/2" sections) to evenly distribute the product from root to tip.
STEP #4 Distribute the PURE Keratin treatment (not included) evenly and cover head with a plastic cap. For fine hair, leave in treatment for 20 minutes. For thicker/curly resistant hair, leave in for 30 minutes. While treatment is still in your hair, continue combing from root to tip every 10 minutes.
STEP #5 Blow dry hair 100%. Once hair is dry, take half-inch sections of hair and flat iron each section 7-10 times. For fine hair, use the flat iron at 300-400 °F. For thicker hair, the temperature should be at 400-450 °F. Style as desired.
STEP #6 After 72 hours wash and moisturize your hair with PURE Keratin daily Shampoo (not included) and PURE Keratin daily conditioner (not included) regularly to maintain your hair hydrated and extend the results of your Keratin treatment. Weekly - Use PURE Masks (not included) once a week to maintain your hair’s natural luster. The mask will ensure your hair retains the precise moisture it needs to keep from frizzing.
PRECAUTIONS FOR USE: Avoid contact with the eyes. In case of contact, rinse thoroughly. After Pure Keratin treatment, the daily shampoo should not contain any sodium chloride.
INGREDIENTS: WATER, AMMONIUM LOURY SULFATE, SODIUM LAURETH, KERATIN PALMKRNELAMIDE DEA, TETRASODIUM EDTA, COMFREY ROOT EXTRACT, ROSEMARY EXTRACT, NETTLE EXTRACT, CHAMOMILLE EXTRACT, SODIUM THIOSULFATE, FRAGRANCE PARFUM, CITRIC ACID, METHYLPARABEN, PROPYLPARABEN, GRAPESKIN EXTRACT
Other Details
Reviews
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Excellent pre-treatment shampoo
It removes buildup really well and prepares my hair perfectly for the treatment. My hair feels light, clean, and refreshed after every wash.
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Clean without stripping
This shampoo leaves my hair feeling fresh and completely clean without drying it out. It's the perfect first step before my keratin treatment.
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Great cleansing shampoo
It removes buildup and leaves my hair feeling light and clean. I noticed my keratin treatment applied much more evenly afterward.
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Leaves my hair feeling fresh
This shampoo cleans my hair really well without making it feel dry. It's the perfect prep before a keratin treatment.
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I like it
It leaves my hair feeling clean and light without stripping it. A great first step before applying keratin.
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Deep clean without dryness
This shampoo removes buildup really well while leaving my hair feeling soft and fresh. Perfect before a keratin treatment.
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Leaves hair feeling fresh
This shampoo removes buildup really well and leaves my hair feeling clean and ready for treatment.
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Great clarifying shampoo
It cleans deeply without making my hair feel dry. My hair feels light, fresh, and easy to manage afterward.
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Leaves hair feeling very clean
This shampoo cleans deeply without making my hair feel dry. My hair feels fresh, soft, and ready for treatment.












