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WAYS TO TAKE CARE OF YOUR HAIR

WAYS TO TAKE CARE OF YOUR HAIR

Posted by PURE KERATIN on 26th Jun 2017

Hair is, more and more, a fashion accessory that we like to adapt to the trends of the season, the style of every occasion or even the clothes you feel like wearing in the morning.

There are many things we can do to change the way we look, from the traditional dryer brushing and the hot modeling irons that many women use almost every day to the most invasive chemical processes such as coloring, curling and straightening.

All this, combined with the inevitable daily exposure to the sun, air pollution and air conditioning, can cause significant damage to its structure.

WHAT IS KERATIN?

It is a powerful restorative ingredient, able to restore in the background the fiber of damaged and sensitized hair.

It’s an extremely resistant natural protein, responsible for the characteristics of strength, flexibility and softness that we both value and synonymous with beauty. This protein gives shape and consistency to the capillary fiber: 80% of hair is made of keratin.

HAIR KERATIN TREATMENT

The secret of the so-called keratin treatments doesn’t just lie in the presence of this protein in its formula, but rather in the combination of other ingredients these treatments contain, such as vitamins, oils and aminoacids. This protein consists of 15 amino acids, with cysteine being the most predominant. Keratin is in charge of reconstructing the capillary fiber and the rest of the components make the hair soft and silky.

The magic of this treatment is that it can be used in red hair, black hair, grey hair, blonde hair, oily hair, dry hair, thin hair, long hair, curly hair, frizzy hair, fine hair, permed hair......

WHEN KERATIN SHOULD BE USED?

Keratin is depleted when hair is damaged physically, chemically and/or from environmental factors, such as the sun. This keratin loss exposes the hair’s cortex, making it susceptible to additional damage, and causes porous spots to develop—much like potholes in a road. Replenishing lost keratin helps to correct porosity and smooth the hair’s surface. It restores strength and elasticity, giving the hair a more youthful, healthy appearance.

FREQUENCY

If the hair is very damaged, elastic and brittle, keratin can be used, and the frequency of use will depend on the state of the hair. In general, the recommendation for use is 1 time every 15 days.

If the hair is in critical condition, it can use weekly, intercalating with hydration /nutrition.

Try your hair keratin smoothing treatment at home!!!

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