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6 REASONS WHY YOU SHOULD TAKE CARE OF YOUR HAIR THIS SUMMER

6 REASONS WHY YOU SHOULD TAKE CARE OF YOUR HAIR THIS SUMMER

PURE KERATIN on 22nd Jun 2019

Hello Summer! This is the time once a year where hair gets lighter, skin gets darker, water gets warmer, drinks get colder, music gets louder, nights get longer, life gets better.

However, you should be careful if you spend so many hours at the sun.

Did you know hair needs between 15 and 17% of water to stay hydrated?

For this reason, sun affects in different ways depending on the type of hair. Those curly hairs tend to be thicker, so dehydration occurs over a longer period of time than in straight hair, which is usually thinner and is quickly altered.

Keep in mind that exposure to the sun is also different if we are on the beach or in the city. The sea contains saltpeter, which are small crystals that make a magnifying effect attracting the sun's rays. Also, hot air drags different particles to your hair and produces more dryness. Finally, sand contains marine minerals that produce oxidation and a progressive destruction of the hair.

WHY YOU SHOULD TAKE CARE OF YOUR HAIR?

These are the main damages that are produced by the sun to your hair during summer:

1- Modify the texture: UVA and UVB modify the texture and appearance of hair.

2- It breaks the tips and lightens the color: the sun is responsible for the oxidation and formation of free radicals, which causes the cysteine to be altered. Cysteine is a non-essential amino acid and the main constituent of keratin. This causes the tips to break and the melanin to clear up.

3- It dehydrates and favors the loss of flexibility: this makes the hair look rougher, brittle and without vitality. In addition to the sun, chlorine from swimming pools, sea salt, sand, wind and humidity affect the balance of hair. They dehydrate, discolor and depigment ahir.

4- It makes the hair more brittle: the hair becomes porous, dry, without light and much more brittle.

5- Alters the cuticle: the heat of the sun causes the cuticle to be altered, resulting in a loss of water, amino acids, lipids and pigments.

6- Itching: water from the sea and the pool can cause the hair to become irritated, with the sensation of itching or burning. In addition, the maintained humidity contributes to the degradation of the melanin and the discoloration of the tips.

COLORED HAIRS

Dyed hair is much more vulnerable to the damaging effects of the sun, because the successive colorations without proper care make it more porous and weak, making it much more sensitive to external aggressions.

If you want to keep your hair well colored, you should avoid spending several hours under the sun so the tone is not degraded, loses he brightness and looks dull.

GREY HAIR

Even gray hair is affected by the influence of the sun. Studies carried out on gray hair show that this too can suffer changes in coloration derived from sun exposure, acquiring a yellowish tint the more prolonged and intense the sun exposure.

HOW CAN YOU PROTECT YOUR HAIR ?

We all know the sun can damage our skin, but SPF isn't just for the face and body; our hair can also benefit from an invisible shield of sun protection.

SUN PROTECTION ANTI UV & SPF FOR HAIR MINT 1.70 fl oz (50 ml) is the best way to protect Asian, European, Natural blond natural and damaged hair from Sun effects!

With PURE SUN PROTECTION Avoid Excessive dryness, Frizz and split ends, colour fading, changes in hair colour caused by chlorine (swimming pools) and dry scalp (harsh sea salt water).

And don't forget to restore hydration after a day in the sun with a hardworking hair mask. We'll know if you don't ;)

They’re also packed full of essential oils and fresh ingredients so you'll have gorgeous hair every time.

This product is sulfate free and it’s made of good vibes !

INSTRUCTIONS OF USE:

STEP #1 Rub between hands or directly onto hair.

STEP #2 Massage into your hair and scalp.

STEP #3 Enjoy your day: You're all set!

So what are you waiting for ? Get ready and enjoy the summer.

See you later, I'm on my way to the beach :)

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